About Us

Gefen Team is a innovation agency that strives to solve business challenges, Creatively.

Our belief is that whom ever preaches to their clients about innovation must prove he is innovative himself first.

We built a unique and a one of its kind working method which allows us to detach from all restrictions that ordinary agencies hold and instead, focus on real problem solving without being bias.

Our ideas are not limited to the conventional advertising world only, they strive to be content, a platform and even a business model.

Our working method is open to collaborate with other agencies and people.

We  Ideas, and understand that every brilliant idea needs to be protected, fought for and led by through a unpaved road. for that, we are willing to remove all obstacles, the immediate income and even – OUR EGO’S.

We strive to develop a team of extremely brilliant people, to create a trusting relationship with our clients, to generate amazing collaborations with other agencies and become a significant part of the world wide creative-technology revolution.

 

The Coca-Cola Personalised Road

The Challenge 

Creating and giving the consumer a personalized experience in the last place he thought possible.

The Idea

We created a personal road, whenever a consumer drove close to the billboard , his name already showed on the billboard itself.

The Results

The app that generated the personalized billboards ranked #1 at the israeli app store from the first day launched.

Mini Coca-Cola Launch Campaign

The Challenge

Launching Coca-Cola’s new product in Israel – Mini Coca-Cola.

The Idea

We decided to introduce the new product to our consumers by using something close enough to them, something they are  very familiar to -  themselves, Or to be more precise, a mini version of themselves – by printing a 3D mini figurines which looks exactly like them.

The Results

Coca-Cola mini sales hit all predictions. The yearly goal was sold in only in 2 months

 

The Coca-Cola Social Robot

 

The Challenge 

Giving the opportunity to participate at “Summer Love” for teenagers who are’nt able to and that way “Sharing the Happiness”.

The Idea

Creating for these teenagers a robot that would be there personalised avatar

The Results

Massive media coverage, and most importantly – everyone could share their experience from “Summer Love”

 

The Climbing Wall

The Challenge 

Conveying the message that “It may be the hardest way, but it’s the bed one”.

The Idea

We took the tallest billboard in Israel and transformed it into a climbing wall.

The Results

The Hebrew University of Jerusalem generated from this campaign a rise of 7% in enlisting students.

Our Clients